Innovation isn’t a finish line, it’s a commitment. The second you stop being innovative, you start to become antiquated, which is a slippery slope to being obsolete. An automotive company doesn’t thrive for 75 years by treating innovation as a finish-line. If you’re looking for an example of a commitment to innovation, look no further than the 2017 Jeep® Wrangler and the model line it is currently representing. At Ourisman Chrysler Dodge Jeep RAM Bowie near Crofton, MD, we’d like to take a second to recognize the lineage of the Jeep Wrangler.
Carrying on the torch of its predecessor, the tried and true Jeep CJ, with a history that stretches back to the mid-1940s, the Jeep Wrangler was first introduced at the Chicago Auto Show in 1986. Over the next 30 years, the model continued to innovate through various revisions and redesigns, until it became entirely different from its origins, however, never becoming unrecognizable.
Those in attendance of that 1986 Auto Show would be bowled over by the technological advancement now standard in the 2017 Jeep Wrangler. The available features would likely seem like something out of a work of science fiction. A bird’s eye 360 view to help you remain aware of your surroundings would be amazing even 15 years ago.
The Jeep Wrangler may have new technological features, but it’s the tough and durable design that have stood the test of time.
Take a look at the 2017 Jeep Wrangler for yourself at Ourisman Chrysler Dodge Jeep RAM of Bowie where you can also learn about the ‘Ourisman Advantage.’ It’s only one of the fantastic models we have available for you at our Jeep dealership near Crofton, MD. It’s no mistake that the Jeep Wrangler has stood the test of time, and it’s that very commitment to innovation that will drive us into the future.